Facebook has loads of targeting options that help advertisers reach specific audiences. You won't need your own Facebook page to advertise on Facebook, but if you plan on funneling traffic to specific sponsored posts, it's important to have one in place beforehand. With so many people using Facebook, it's the perfect place to market your business. No matter why type of business you're in, you probably have more than one market segment of customers. Once you know what your target audience likes, you'll be lead to other large groups of like-minded individuals who may want to follow your business page too. Did you know that you can target Facebook advertising to specific groups of users? That way, you can tailor your ads to target specific groups that might be interested in your products or services. As the specification changed over it’s 27 drafts they already had clients hardcoded with specific parameters that couldn’t be updated easily and so therefore they had to make a choice to allow the above parameters that were used in the attack to accept dynamic and non-canon values. Then, you have to target users according to the aforementioned parameters.